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AI-Powered Full-Funnel

Turn discovery into real revenue with TikTok Ads

Smart+ automation, GMV Max optimization, and AI-driven creative tools — designed to maximize your return on ad spend.

2.2x higher purchase lift
5.1x incremental ROAS
1.5B+ monthly active users
Start with TikTok Ads

Smart+ · GMV Max · Creative AI

Forbes eMarketer Shopify Digiday Trusted by 350,000+ businesses

Find your audience with precision

Your ideal customers are out there waiting for you. TikTok Ads Manager makes it easy to get the attention of highly engaged audiences at the best possible moment.

  • Leverage interests, behaviors, and creator interactions for relevant targeting.
  • Serve ads to people actively searching for products like yours.
  • Use automatic targeting* to dynamically optimize who receives your ads, potentially lowering CPA while increasing conversions.

*Available for Traffic, App, Lead Gen, Community Interaction and Conversion Web Objectives.

Unlock your creativity

Create engaging, TikTok-friendly ad content with confidence. TikTok Ads Manager's expansive suite of creative tools gives businesses an easy way to produce and edit new videos, find inspiration and more.

  • Explore top ads, trending sounds, and hashtags via the Creative Center.
  • Use 100+ customizable video templates to drop in your photos, text, and logos.
  • Customize with the TikTok Video Editor for true native content creation.

Measure your impact

Maximize ROI with measurement tools that provide performance and content insights, so you can act and drive efficient conversions.

  • Use TikTok Pixel to track visitor actions and create audience segments.
  • Use web attribution to track ROAS and evaluate digital ad effectiveness.
  • Get actionable insights from your own customizable dashboard.

Real outcomes from real brands

TikTok Value delivers measurable performance — campaign after campaign.

30%
Average GMV uplift with GMV Max
TikTok internal testing
5.1x
Higher incremental ROAS vs. standard campaigns
TikTok Smart+ performance data
53%
ROAS increase for Web Ads with Smart+
Smart+ Beta test results
2.2x
Higher purchase lift
TikTok internal study

Start unlocking the full value of TikTok today

Join thousands of brands using TikTok Value to turn attention into action. Set up your campaigns in minutes.

Get started with TikTok Ads
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